At the 2016 POPAI awards to distinguish THE EXCELLENCE OF MARKETING RETAIL, SUMOL+COMPAL and its brands won 5 major awards in point-of-sale materials activation in the drinks category.

The event took place last Wednesday in Lisbon with the handing over of 60 awards in 12 categories that celebrate the best in point-of-sale advertising and activation in Portugal.

In total, the SUMOL+COMPAL team brought 5 Indians home: 2 Golds + 1 Silver + 2 Bronze.

This is the only event that exists for point-of-sale campaigns and the results attest to the fact that we are a benchmark in the area.