“Do pomar ao copo, damos o melhor pela fruta” (From the orchard to your glass, fruit is our thing). This is Compal’s slogan for the relaunch campaign – a more human and truthful message whose protagonists are all those who, throughout the value chain, put their heart and soul into fruit every day. It is an ode to fruit that has been turned into a “workplace ditty”.

The campaign brings together, in unison and in a single voice, all those who, throughout the value chain, put their heart and soul into fruit every day – growers, cooperative employees, our Almeirim employees from the lab, plant and warehouse to the people in the cafés – via a song produced by Jorge Cruz and João Monge that promises to remain on the tip of your tongue.