On 29th November, Essencial Fruit Booths commemorate their 4th anniversary!

All morning, at the exits to the 7 metro stations where the Essencial Fruit Booths are located, the Destak newspaper was distributed with a booklet on the cover and an anniversary insert.

At Baixa-Chiado, the station with the highest footfall and most sales, we threw a Compal balloon party to emphasise the value proposal of the nutritional equivalence of Compal Essencial to a piece of fruit.

Throughout the day, with every purchase, each person was presented with a gift of a portion of fruit of their choosing!